Limoncello vs Lemoncello

You may have noticed that RamTang’ Cellos break with tradition. Not only in our choice of name - moving away from a family lineage and / or location - but also with our spelling of Limoncello, to Lemoncello.

I never knew how important an alcohol category was until I embarked upon this journey and was surprised to learn that besides the main ones – rum, gin, vodka, whiskey, tequila, cachaca – everything else is located under liqueurs. Limoncello being one of them.

When I started to experiment with Limes, Oranges and Grapefruits, using the same method of extraction and blending, it showed me that I was in fact making Cellos and that the type of citrus was not its defining quality – if anything it was hampering it.

I had a flash of a whole new shelf sitting beside the classics – a colourful extravaganza of all these things citrus, each with their own characters, flavour journeys and taste profiles.

It also made me wonder why this hadn’t been done before?

I began to see that I was not just bringing a new Limoncello to the market but helping to establish a whole new shelf with a focus on versatility and mixability, which celebrates the whole citrus family.

It also felt odd to me to keep the Italian spelling of the word when I am a) not Italian and b) nor are my Cellos made in the same way – the main defining difference being the use of more fruit and less sugar.

Rightly or wrongly, I decided what was one more break with tradition? Seeing as I have added in more juice, reduced the ABV and expanded the range, why not change one letter, putting my own British spin on an Italian classic?

So, I said farewell to Limoncello and welcomed in Lemoncello! As my way of saying, there is so much more to come from Cello’s in the future, which makes for an exciting and game changing movement with the alcohol industry.

An industry I am loving being a part of!

Sally